A global view of how consumer behavior is changing amid COVID-19

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Contributed date

April 17, 2020 - 10:59pm

Critical Commentary

This article by McKinsey & Company is useful in engaging insight for global consumer/demand. Much like we can see in Energy Fables consumer products and services are deeply connected with income, vulnerability, comfort, and capitalism. By engaging with this report, we see the change in priorities of individuals being affected during the global pandemic. 

An interesting section of this is reflected in expected shifts in income. How directly does income shape energy vulnerability? From the survey, we reflected on how income is a general demographic for our subjects, but we also saw how income plays a role in comfort and choosing services. The tie to the retail industry becomes very prominent in the matrix provided, showing how individuals will be spending their time and money across the globe. This artifact can also be helpful in relating certain energy demands to regions of the world and for any class member's project may be related to COVID-19. 


Bhagarva, S., Buzzell, C., Charm, T., Das, R., Fradin, M., Grimmelt, A., Mandel, J., Robinson, K. (2020, April). A global view of how consumer behavior is changing amid COVID-19. Retrieved April 18, 2020, from https://www.mckinsey.com/business-functions/marketing-and-sales/our-insi...



Group Audience

  • - Private group -


McKinsey & Company New York City, NY
United States

Cite as

Shruti Bhargarva, Courtney Buzzell, Tamara Charm, Resil Das, Michelle Fradin, Anne Grimmelt, Janine Mandel and Kelsey Robinson , "A global view of how consumer behavior is changing amid COVID-19", contributed by Sumita Gangwani, The Energy Rights Project, Platform for Experimental Collaborative Ethnography, last modified 24 April 2020, accessed 21 April 2024. https://energyrights.info/content/global-view-how-consumer-behavior-changing-amid-covid-19